Frank Cawood & Associates Enhanced Masterfile
SEGMENTS
| 211,531 | TOTAL UNIVERSE / BASE RATE | $115.00/M |
| 211,531 | Enhanced Buyers | $115.00/M |
| 15,970 | Jun'25 U.S. Paid Buyers | + $18.00/M |
| Fundraiser Rate | $75.00/M | |
| Non-Affinity Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 62% |
| Men | 32% |
| Average Income | $ |
DESCRIPTION
The FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE is a combined, de-duped masterfile of their book and product buyers enhanced with consumer demographic data, which includes age, income, purchase and lifestyle behavior.
FRANK CAWOOD & ASSOCIATES has been a champion of consumer information for over 50 years. They strive to provide information and products that improve lives. Their health books supply accurate medical information written in clear, simple language; their consumer books are filled with money-saving, time-saving ideas; and their craft books contain easy instructions for creating beautiful handicrafts.
These mail-order responsive buyers are perfect prospects for catalogs, magazines, books, "how-to" offers, general merchandise and fundraising appeals.
Additional selects available, please inquire.
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/10/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/15/2025
INCOME
$
SELECTIONS
| 1 Month Hotline | 18.00/M |
| 12 Month Hotline | 6.00/M |
| 3 Month Hotline | 13.00/M |
| 3rd Party Blow In | 15.00/M |
| 6 Month Hotline | 8.00/M |
| Age | 16.00/M |
| Cancellation Run Charges | 15.00/M |
| Childs Age | 16.00/M |
| Community Involvement | 15.00/M |
| Contributers/Donors | 16.00/M |
| Gender/Sex | 9.00/M |
| Gender/Sex of Child | 11.00/M |
| Health Interest | 20.00/M |
| Income Select | 15.00/M |
| Lifetrait | 16.00/M |
| Marital Status | 15.00/M |
| Number of Children | 8.00/M |
| Political Party Affil | 16.00/M |
| Presence of Child | 11.00/M |
| Religion/Religious | 15.00/M |
| SCF | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 115035 |
| NEXTMARK NUMBER | 168297 |
| MIN NUMBER | 115035 |
CURRENCY
US Dollar
CONTACT
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 2nd Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Orders/Clearances | * Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
*=primary contact