SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

American Heart Association is available for statistical modeling. These are contributor's to the nation's most prominent association for research, educational, and community programs designed for the prevention of heart disease and stroke.

AHA offers two types of modeling: Good Customer Match and Mailed regression. Good Customer Match identifies donors on the AHA file that have similar characteristics to your customers. The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on AHA's house file. Advanced segmentation techniques are used to achieve improved response rates.

Mailed Regression requires mailing a quantity of AHA names significant enough to provide a minimum of 1,000 responses. The responders are then analyzed against AHA's data to build the mailed regression model.

An order for the model build must be placed with Data Axle before the model can begin. The initial cost to build a model is $2,500. American Heart Association will provide 25,000 free names to offset the initial cost of the model.

UNIT OF SALE
$18.00 Average Donation

CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/m running charges, selection charges and material and shipping charges. Full rental charges apply to all cancellations made after merge/mail date. Cancellations must be received in writing prior to the merge/mail date

SOURCE

• 100 % Direct Mail

NET NAME PRICING