SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

FULLBEAUTY Brands Masterfile modeling database uses selected INFOBASE and FULLBEAUTY Brands house variables as predictors to create the model. By identifying your best customers, their unique characteristics and matching them to FULLBEAUTY Brands customers, mailers can increase responses.

The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome. These buyers have been enhanced through Data Axle with diverse selectability including demographic, lifestyle, donor and mail order transactional data.

TYPES OF MODELS:
GOOD CUSTOMER MATCH - Mailer provides FULLBEAUTY Brands with a 100,000 name sampling of their best customers. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that identifies the best customers on the FULLBEAUTY Brands Masterfile. The Model is built using the mailer's best customers and analyzing the names against the data available on the FULLBEAUTY Brands database.

REGRESSION MODEL - A full regression model requires mailing a quantity of FULLBEAUTY Brands names that is significant enough to produce at least 1,000 net paid responses. Your responders and non-responders from the mailing are sent to FULLBEAUTY Brands and are analyzed against FullBeauty Brands data to create a unique model.

When the model build is completed, a report with gains table model variables and data profile will be issued and sent to the broker/mailer.

Selections: Please inquire **Applicable selection fees apply**

CANCELLATION INFORMATION
Full charges apply to all cancellations after mail date. All Cancelled Orders are subject to a $150/L charge plus applicable selects, shipping and $15/M running charges

SOURCE

• 100% direct sold

NET NAME PRICING