SEGMENTS
| 349,771 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 20,192 | 30 Day Buyers | $24.00/M |
| 51,621 | 3 Month Buyers | $19.00/M |
| 90,640 | 6 Month Buyers | $14.00/M |
| 192,407 | 12 Month Buyers | $11.00/M |
| Fundraising Base Rate $65/M | ||
| Publishing Base Rate $65/M | ||
| Food Base Rate $75/M | ||
| Non-Competitive Mailers $85/M |
DEMOGRAPHICS/PROFILE
| Women | 90% |
| Men | 10% |
| Average Income | $60,000 |
| Average Unit of Sale | $85 |
DESCRIPTION
Reach a large universe of value conscious consumers who purchase home décor and gift items from BrylaneHome. BrylaneHome is where value-conscious consumers find everything they need to bring out the best in their homes. Whether searching for items to brighten up a room, bedding ideas in the latest colors, patterns and styles, or great furniture and storage solutions, buyers find the perfect home accents at prices they can afford. The BrylaneHome product line includes innovative home décor, wall art, rugs, gifts, kitchen items, window treatments, yard and patio décor, home office furnishings and much more.
Source:
Direct Mail Sold
Web
General Comments:
Product Selects include:
Bedding
Home Accents
Cookware/Tabletop
Kitchen
Storage/Cleaning
Bath
Additional Selects:
Bank Card
In-house Credit Card
Deferred Billing
Change of Address
Multi Buyers
Requestors
Average Age: 58
Dollar is kept average purchase. Last Purchase is selectable.
SOURCE
- See below in Description
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$60,000
SELECTIONS
| $100 | 34.00/M |
| $150 | 39.00/M |
| $50 | 22.00/M |
| $75 | 29.00/M |
| 12 Month Hotline | 11.00/M |
| 3 Month Hotline | 19.00/M |
| 30 Day | 24.00/M |
| 6 Month Hotline | 14.00/M |
| Age | 10.00/M |
| Age of Children | 10.00/M |
| Bank Card | 16.00/M |
| Cancellation Fee | 150.00/F |
| Change of Address | 12.00/M |
| Credit Card | 12.00/M |
| Deferred Billing | 12.00/M |
| Gender/Sex | 8.00/M |
| In House Credit | 12.00/M |
| Income | 10.00/M |
| Internet | 20.00/M |
| Last Purchase | 12.00/M |
| Multi-Buyers | 12.00/M |
| Product | 18.00/M |
| Requestors | |
| Running Charge | 10.00/M |
| State, SCF, Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 13990 |
| NEXTMARK NUMBER | 163651 |
| MIN NUMBER | 65633 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
*=primary contact
