SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Since 1981 Cheryl's has provided fresh baked cookies and hand-made desserts gift wrapped in exclusively designed packaging to discerning upscale gift and food buyers. The company specializes in gift towers, baskets and unique containers appropriate for every holiday including Christmas, Valentine's Day, Easter, Halloween, Mother's Day and Father's Day. Cheryl's also provides delicious gift ideas in many price ranges for consumer and business occasions including birthdays, thank you's, appreciation, congratulations, get well, holidays and other special events.

Demographics/Profile:

Women 80%

Men 20%

Average Income $110,000

Average Age 47

Presence of Children 32%

Source:

Direct Mail 33%

Internet 67%

General Comments:
Dollar is maintained Average Purchase. Last Purchase is selectable.
Sample mailing piece is required for approval.

Terms:

Orders cancelled after mail date will incur full charges. Orders cancelled in process may be subject to running charges, shipping and handling fees and $150 flat cancellation fee. Mailer may deduct for non-codeable zip+4 records reciprocal.

List Owner considers are exchange and rental terms reciprocal.

15% Commission to Recognized Brokers.

SOURCE

• See below in Description

GENERAL COMMENTS

ALL PROMOTIONAL OFFERS SHOULD BE PRE-CLEARED WITH THE LIST OWNER. THE NAMES FURNISHED MAY NOT BE USED FOR OFF-PRICE, SALE PROMOTION, GIFT CERTIFICATE, SALE WRAP, DOT WACK, FREE OR SPECIAL OFFERS WITHOUT PRE-APPROVAL BY THE LIST OWNER.

NET NAME PRICING

PROFILE

Average Purchase Dollar Select    $25+ $50+ $75+ 3 Month 108,543 32,703 7,766 6 Month 247,785 86,652 20,300 12 Month 561,523 258,949 94,929 Gender   (12.00/M) 12 Month Female Buyers 531,637 12 Month Male Buyers 111,162