
Boys Town Donors
SEGMENTS
| 1,437,189 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 1,437,189 | 24 Month Donors | + $5.00/M |
| 759,793 | 12 Month Donors | + $12.00/M |
| 715,294 | 12 Month $10+ Donors | + $24.00/M |
| 487,768 | 6 Month Donors | + $15.00/M |
| 392,267 | 3 Month Donors (commerical mailers only) | + $20.00/M |
| 189,607 | 1 Month Donors (commercial mailers only) | + $25.00/M |
| Non-Reciprocal Fee | + $20.00/M | |
| Commercial | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 20% |
| Average Income | $ |
| Average Unit of Sale | $22 |
DESCRIPTION
Boys Town is a beacon of hope for America's children and families through its life-changing, leading-edge programs.
Throughout its 95-year history, the nonprofit, nonsectarian organization has provided these children with a safe, caring, loving environment
where they receive treatment to get better, learn skills to become productive citizens, and are provided a good education to make stronger career choices.
Boys Town alumni have gone on to become successful in all facets of life.
The Boys Town donor base has been built from extensive direct mail campaigns to the country's most responsive non-profit and mail order
files. These donors love to get mail and respond to a wide variety of offers.
Ask us about our Behavioral Models:
Data Axle's Behavioral Models have been applied to the highly responsive Boys Town file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers on a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
CANCELLATION INFO
All cancelled orders are subject to a $150 flat cancellation fee, plus $15/M run charges, selection fees and shipping/material charges. Full rental charges apply to all cancellations made after the mail date.
SOURCE
- 100% Direct Mail
GENERAL COMMENTS
FORMERLY FATHER FLANAGAN'S GIRLS AND BOYS TOWN.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
10/31/2025
CARD UPDATED
12/01/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
12/15/2025
INCOME
$
SELECTIONS
| $10+ Donors | 12.00/M |
| 12 Month Hotline | 12.00/M |
| 24 Month Hotline | 5.00/M |
| 3 Month Hotline | 20.00/M |
| 6 Month Hotline | 15.00/M |
| Behavior Models | 15.00/M |
| Gender/Sex | 8.00/M |
| Hotline | 25.00/M |
| Non Reciprocal Fee | 20.00/M |
| State/Zip/SCF | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 28456 |
| NEXTMARK NUMBER | 143553 |
| MIN NUMBER | 106950 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearance | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
*=primary contact