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Boys Town Donors

SEGMENTS

1,437,189 TOTAL UNIVERSE / BASE RATE $85.00/M
1,437,189 24 Month Donors + $5.00/M
759,793 12 Month Donors + $12.00/M
715,294 12 Month $10+ Donors + $24.00/M
487,768 6 Month Donors + $15.00/M
392,267 3 Month Donors (commerical mailers only) + $20.00/M
189,607 1 Month Donors (commercial mailers only) + $25.00/M
Non-Reciprocal Fee + $20.00/M
Commercial $75.00/M

DEMOGRAPHICS/PROFILE

Women 80%
Men 20%
Average Income $
Average Unit of Sale $22

DESCRIPTION

Boys Town is a beacon of hope for America's children and families through its life-changing, leading-edge programs. 

Throughout its 95-year history, the nonprofit, nonsectarian organization has provided these children with a safe, caring, loving environment
where they receive treatment to get better, learn skills to become productive citizens, and are provided a good education to make stronger career choices.

Boys Town alumni have gone on to become successful in all facets of life.

The Boys Town donor base has been built from extensive direct mail campaigns to the country's most responsive non-profit and mail order
files. These donors love to get mail and respond to a wide variety of offers. 

 

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the highly responsive Boys Town file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers on a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.


CANCELLATION INFO
All cancelled orders are subject to a $150 flat cancellation fee, plus $15/M run charges, selection fees and shipping/material charges. Full rental charges apply to all cancellations made after the mail date.

SOURCE

  • 100% Direct Mail

GENERAL COMMENTS

FORMERLY FATHER FLANAGAN'S GIRLS AND BOYS TOWN.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

10/31/2025

CARD UPDATED

12/01/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

12/15/2025

INCOME

$

SELECTIONS

$10+ Donors 12.00/M
12 Month Hotline 12.00/M
24 Month Hotline 5.00/M
3 Month Hotline 20.00/M
6 Month Hotline 15.00/M
Behavior Models 15.00/M
Gender/Sex 8.00/M
Hotline 25.00/M
Non Reciprocal Fee 20.00/M
State/Zip/SCF 8.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 28456
NEXTMARK NUMBER 143553
MIN NUMBER 106950

CURRENCY

US Dollar

CONTACT

Orders/Clearance * Tina Hess Tina.hess@data-axle.com (402) 836-4442
1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Laura Cox laura.cox@data-axle.com (402) 836-5689

*=primary contact

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