SEGMENTS
| 93,128 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 6,928 | 3 Month Buyers | + $15.00/M |
| 14,821 | 6 Month Buyers | + $10.00/M |
| 41,385 | 12 Month Buyers | + $5.00/M |
| 93,128 | 24 Month Buyers | $100.00/M |
| 1,260 | 12 Month Train Product Buyers | + $12.00/M |
| 3,185 | 24 Month Train Product Buyers | + $12.00/M |
DEMOGRAPHICS/PROFILE
| Women | 14% |
| Men | 75% |
| Average Income | $53,000 |
| Average Unit of Sale | $101 |
DESCRIPTION
Micro-Mark is the mail order source for hard-to-find tools and supplies for any profession or hobby that requires the use of specialized precision miniature tools. Along with these specialized tools and accessories, these collectors, hobbyists and craftsmen have also purchased model cars, model trains, model dollhouses, military models, model ships and much more from the Micro-Mark catalog.
Average Age: 50
Test for your next offer for publications, electronics, gift, collectible, general merchandise, travel, food and much more on this enthusiastic buying group.
ADDITIONAL NOTES
Mostly home address, % N/A. List owner requires payment on 100% of names shipped
CANCELLATION INFORMATION
All cancelled orders are subject to a $100 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after original mail date.
SOURCE
- 95% DIRECT MAIL (CATALOG), 5% SPACE ADS
NET NAME PRICING
| Policy: | Net Name 0% |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
12/18/2024
CARD UPDATED
04/23/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
INCOME
$53,000
SELECTIONS
| 12 Month Hotline | 5.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| Gender/Sex | 7.00/M |
| Product Counts | 12.00/M |
| SCF | 7.00/M |
| State | 7.00/M |
| Train Product Fee | 12.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
0%
ID NUMBERS
| DMI NUMBER | 43297 |
| NEXTMARK NUMBER | 143507 |
| MIN NUMBER | 9854 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Aakriti Lal | aakriti.lal@data-axle.com | |
| 1st Backup Orders/Clearances | Viplawa Jagatap | viplawa.jagatap@data-axle.com | |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
