SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Oriental Trading Company has enhanced its catalog file with demographic and lifestyle data that allows for the combination of Oriental Trading product selects with demographics, and the added possibility of having all this on a hotline basis. The Oriental Trading list is already responsive to many mailer categories including: Apparel, Children's, Crafts, Collectibles, Financial, Fundraising, Gift, General Merchandise, Home Decor, Publishing, Religious and much more.

Demographics/Profile:

Women 79%

Married 91%

Median Age 43

Median Household income $50,000

Source:

Direct Mail Sold 99%

General Comments:
Enhanced with Data Axle Enhancement Package:

In addition to standard demographic data of age, income and presence of children, we have added hundreds of new lifestyle, ethnic and religious data elements including:

Ailment

Bible/Devotional

Donors/Contributors by Cause - Health, Environmental, Political or Religious

Ethnicity/Language - African American, Hispanic, Spanish Speaking

Pet Owners - selectable by Dog or Cat

Religious Affiliation - Catholic, Christian, Jewish

Travel Interest

Veterans

Children's Age and Gender
Child Age Ranges: 0-2, 3-5, 6-10 11-15, 16-17
Adult Age Ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65-74, 75+

Homeowner/Renter

Dollar select is cumulative
Last and Average Purchase are selectable.

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the Oriental Trading file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names

All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.

SOURCE

• Other

GENERAL COMMENTS

**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS. Dollar select is based on cumulative purchase.

NET NAME PRICING

PROFILE

Age of Children   (12.00/M) 0-2 3-5 6-10 11-15 16-17 Age of Adult   (12.00/M) 18-24 25-34 35-44 45-54 55-64 65-74 75+ Donors/Contributors by Cause    Health Environmental Political or Religious Ethnicity/Language    African American Hispanic Spanish Speaking Pet Owners    Pet Owners Religious Affiliation    Catholic Christian Jewish