SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Inserts will be included in 2nd + billing statements sent to Jerry Baker book buyers. These books are centered on Jerry's helpful tips, tricks, and tonics. They are designed to help customers improve their health, their gardens and their homes. Some of the book titles included in this program are: Grandma Putt's Old-time Vinegar, Garlic, Baking Soda and 101 More problem Solvers; Supermarket Super Products; Kitchen Counter Cures; Supermarket Super Remedies; Oddball Ointments, Supermarket Super Gardens and Terrific Garden Tonics.

Reach an older, married market of loyal readers who are homeowners and mostly retired. Customers have an average income of $35K and more than 70% are age 55-plus. 

UNIT OF SALE
$38 Average

 

SPECIAL INSTRUCTIONS

If an insert has an expiration date, please note it on the initial order.  All orders with expiration dates must be reviewed by the owner.

SOURCE

• Direct mail sold

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Data-Axle reserves the right to cancel any order upon 60 days written notice prior to the insertion date without penalty. Data-Axle requires a cancellation notice 120 days prior to the mail date or full insertion charges may be incurred. Mailer is responsible for a $150/L cancellation fee on all cancelled orders. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER DATA-AXLE NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.

NET NAME PRICING