SEGMENTS
| TOTAL UNIVERSE / BASE RATE | $0.00/M | |
| Active Subscribers | $115.00/M | |
| Please inquire for counts | ||
| Non-Competitive Catalog | $90.00/M | |
| Charitable Fundraiser | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 22% |
| Men | 56% |
| Average Income | $102,000 |
| Average Unit of Sale | $22 |
DESCRIPTION
Western Horseman is an equestrian magazine rooted in the traditions of western horsemanship. Its editorial mission is to educate readers by publishing informative, original content on western horsemanship and training, horse care, tack and equipment, ranching and recreational riding.
Western Horseman provides subscribers with unique, original content on the lifestyle surrounding western horsemanship, including content on personalities, rodeo, books, music, art, films and other lifestyle topics. Western Horseman has been the leader in its publishing category since 1936 by providing the best content package to readers interested in western horsemanship.
Demographic Profile:
Average age 52
Average household income $102,000
Average net worth $919,000
Married 74%
Attended college 69%
Own horses (average of 6 each) 93%
Own farms/ranches 66%
Own 2 or more dogs 77%
Own personal computer 83%
Own avg of 7 pairs boots (avg $300/pr) 96%
Wear western apparel (avg $472/year) 96%
Avg # domestic trips 7.5
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 100,000 |
| Run Charge: | $ 10 /M |
| Terms: | 10% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
02/29/2024
CARD UPDATED
06/05/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/31/2025
INCOME
$102,000
SELECTIONS
| Cancellation Run Charges | 15.00/M |
| SCF | 12.00/M |
| Source | 11.00/M |
| State | 12.00/M |
| Zip | 12.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2.5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 100,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 15515 |
| NEXTMARK NUMBER | 122089 |
| MIN NUMBER | 15515 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Viplawa Jagatap | viplawa.jagatap@data-axle.com | |
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 2nd Backup Orders/Clearances | Aakriti Lal | aakriti.lal@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
