SEGMENTS
| 349,771 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 20,192 | 30 Day Buyers | $24.00/M |
| 51,621 | 3 Month Buyers | $19.00/M |
| 90,640 | 6 Month Buyers | $14.00/M |
| 192,407 | 12 Month Buyers | $11.00/M |
| Fundraising Base Rate $65/M | ||
| Publishing Base Rate $65/M | ||
| Food Base Rate $75/M | ||
| Non-Competitive Mailers $85/M |
DEMOGRAPHICS/PROFILE
| Women | 90% |
| Men | 10% |
| Average Income | $60,000 |
| Average Unit of Sale | $85 |
DESCRIPTION
The BrylaneHome offering demographic enhancements through Acxiom. BrylaneHome is where value-conscious consumers find everything they need to bring out the best in their homes. Whether searching for items to brighten up a room, bedding ideas in the latest colors, patterns and styles, or great furniture and storage solutions, buyers find the perfect home accents at prices they can afford. The BrylaneHome product line includes innovative home décor, wall art, rugs, gifts, kitchen items, window treatments, yard and patio décor, home office furnishings and much more.
Demographics/Profile:
Women 90%
Average Income $50,000
Source:
Direct Mail Sold
Web
General Comments:
Average Age: 58
Children's Age Range: 0-17.
Dollar is kept on a cumulative basis.
All orders approved on a reciprocal basis unless otherwise noted.
Terms: All cancelled orders will be subject to a $150/L cancellation fee. Payment due 30 days from mail date. Exchanges are kept at gross quantity shipped.
SOURCE
- See below in Description
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$60,000
SELECTIONS
| $100 | 34.00/M |
| $150 | 39.00/M |
| $200 | 44.00/M |
| $50 | 22.00/M |
| $75 | 29.00/M |
| 12 Month Hotline | 11.00/M |
| 3 Month Hotline | 19.00/M |
| 30 Day | 24.00/M |
| 6 Month Hotline | 14.00/M |
| Age | 12.00/M |
| Age of Children | 12.00/M |
| Cancellation Fee | 150.00/F |
| Credit Card | 12.00/M |
| Ethnicity | 10.00/M |
| Gender of Child | 8.00/M |
| Gender/Sex | 8.00/M |
| In House Credit | 12.00/M |
| Income Select | 12.00/M |
| Key Code | 2.00/M |
| Lifestyle/Interest | 10.00/M |
| Marital Status | 7.00/M |
| Multi-Buyers | 8.00/M |
| Presence of Children | 12.00/M |
| Religion | 10.00/M |
| Running Charge | 10.00/M |
| Single Purchase | 8.00/M |
| State, SCF, Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 10601 |
| NEXTMARK NUMBER | 121131 |
| MIN NUMBER | 133936 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
