SEGMENTS
| 894,479 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 73,717 | 1 Month Buyers | + $25.00/M |
| 191,908 | 3 Month Buyers | + $20.00/M |
| 311,582 | 6 Month Buyers | + $15.00/M |
| 522,337 | 12 Month Buyers | $100.00/M |
| Fundraiser Rate | $65.00/M | |
| Publisher Rate | $65.00/M | |
| Food Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 100% |
| Average Income | $43,000 |
| Average Unit of Sale | $70 |
DESCRIPTION
ROAMAN'S is tailor-made for the plus size woman who is not afraid to cause a sensation wherever she goes. The catalog features glamorous dresses, stylish business suits and separates, fabulous shoes and intimate apparel. ROAMAN'S shoppers are value conscious repeat customers, with a household income of $43,000, own their home and an average age of 54. They are true catalog shoppers purchasing apparel and non-apparel merchandise and gifts.
These buyers have been enhanced to add diverse selectability. The Lifephases enhancement allows mailers to select by general age, income, and parents of children by age and gender.
CANCELLATION INFO
All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$43,000
SELECTIONS
| $100+ Buyers | 30.00/M |
| $150+ Buyers | 35.00/M |
| $50+ Buyers | 20.00/M |
| $75+ Buyers | 25.00/M |
| 1 Month | 25.00/M |
| 3 Month | 20.00/M |
| 6 Month | 12.00/M |
| Age | 10.00/M |
| Age of Children | 10.00/M |
| Average Purchase | 10.00/M |
| Cash Buyers | 10.00/M |
| Credit Card Buyers | 10.00/M |
| Ethnicity | 10.00/M |
| In House Credit Buyers | 10.00/M |
| Income Select | 10.00/M |
| Last Purchase | 10.00/M |
| Lifestyle/Interest | 10.00/M |
| Multi-Buyers/ New to FIle | 10.00/M |
| Religion | 10.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 56091 |
| NEXTMARK NUMBER | 117347 |
| MIN NUMBER | 98424 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
