SEGMENTS
| 4,631,597 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 436,186 | 1 Month Buyers | + $25.00/M |
| 1,044,301 | 3 Month Buyers | + $20.00/M |
| 1,669,537 | 6 Month Buyers | + $15.00/M |
| 2,911,587 | 12 Month Buyers | $100.00/M |
| 83,428 | 12 Month Change of Address | $85.00/M |
| Fundraisers Rate | $65.00/M | |
| Publishers Rate | $65.00/M | |
| Food Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $50,000 |
| Average Unit of Sale | $95 |
DESCRIPTION
The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome.
The primary audience is female, average age 50, median household income $50,000+ with a high level of interest in fashion, home decor, reading, cooking, travel, crafts, gardening and electronics.
This file has been enhanced through Infobase to add diverse selectability. Choose Adult age, child age and income, areas of interest and Ethnicity and religion.
Cancellation Information:
All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.
SOURCE
- Direct Mail/Internet
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$50,000
SELECTIONS
| $100+ Buyers | 30.00/M |
| $150+ Buyers | 35.00/M |
| $50+ Buyers | 20.00/M |
| $75+ Buyers | 25.00/M |
| 1 Month | 25.00/M |
| 3 Month | 20.00/M |
| 6 Month | 15.00/M |
| Age | 10.00/M |
| Age of Children | 10.00/M |
| Average Purchase | 10.00/M |
| Change of Address | 10.00/M |
| Credit Card Buyers | 10.00/M |
| Gender/Sex | 8.00/M |
| In House Credit Buyers | 10.00/M |
| Income | 10.00/M |
| Last Purchase | 10.00/M |
| Multi / New to File Buyers | 10.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 09348 |
| NEXTMARK NUMBER | 117346 |
| MIN NUMBER | 98434 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
