SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome. These buyers have been enhanced through Data Axle with diverse selectability including demographic, lifestyle, donor and mail order transactional data.

The primary audience is female, average age 50, median household income $50,000+ with a high level of interest in fashion, home decor, reading, cooking, travel, crafts, gardening and electronics.

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the Fullbeauty Brands Masterfile, providing ready-made "marketing answers", utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes

Cancellation Information:

All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.

SOURCE

• Direct mail sold

NET NAME PRICING

PROFILE

Donors   (10.00/M) 1 mo donor 314,533 3 mo donor 753,683 6 mo donor 1,273,521 12 mo donor 2,059,797 Donor Causes   (10.00/M) 12 month MF Environmental Donors 771,069 MF Health Donors 1,164,977 MF Political Donors 1,207,388 MF Religious Donors 135,557 MF Humanitarian Donors 174,865 MF Arts/Culture Donors 862,138 MF Education Donors 810,695 MF Private Foundation Donors 1,006,049 MF Volunteering Donors 2,060,635