SEGMENTS
| 1,092,294 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 81,034 | 1 Month Buyers | + $25.00/M |
| 185,974 | 3 Month Buyers | + $20.00/M |
| 323,345 | 6 Month Buyers | + $15.00/M |
| 646,713 | 12 Month Buyers | $100.00/M |
| Publishers | $65.00/M | |
| Fundraisers | $65.00/M | |
| Food Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 42% |
| Men | 58% |
| Average Income | $45,500 |
| Average Unit of Sale | $87 |
DESCRIPTION
KINGSIZE is the leading catalog and web site of Big and Tall men's apparel, carrying tall sizes L - 7XL, big sizes XL - 10XL and shoes up to size 17 EEEEEE. KINGSIZE's extensive product line features casual wear, business wear, activewear, swimwear, outerwear, sleepwear, footwear and accessories.
Customers are professionals, mostly married, ages 35-65, college educated homeowners with an average HHI of $45,500.
Size: Big and Tall Sizes
KINGSIZE'S middle income audience has great prospects for mid-ticket apparel, home décor, children's products, health & medical care, fundraising, general merchandise, gift, electronics, publishing, travel, insurance, food and men's offers.
Dollar select is based on average purchase.
CANCELLATION INFO
All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$45,500
SELECTIONS
| $100+ Buyers | 30.00/M |
| $50+ Buyers | 20.00/M |
| $75+ Buyers | 25.00/M |
| 1 Month Buyer | 25.00/M |
| 3 Month Buyer | 20.00/M |
| 6 Month Buyers | 15.00/M |
| Age | 10.00/M |
| Age of Children | 10.00/M |
| Credit Card Buyers | 10.00/M |
| Gender/Sex | 8.00/M |
| In House Credit Buyers | 10.00/M |
| Income | 10.00/M |
| Last Purchase | 10.00/M |
| Multi / New to File Buyers | 10.00/M |
| Product | 15.00/M |
| SCF | 8.00/M |
| Size | 15.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 37760 |
| NEXTMARK NUMBER | 117277 |
| MIN NUMBER | 8461 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
