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Data Cards

Roaman's

SEGMENTS

894,479 TOTAL UNIVERSE / BASE RATE $100.00/M
73,717 1 Month Buyers + $25.00/M
191,908 3 Month Buyers + $20.00/M
311,582 6 Month Buyers + $15.00/M
522,337 12 Month Buyers $100.00/M
Publishers Rate $65.00/M
Fundraisers Rate $65.00/M
Food Rate $75.00/M

DEMOGRAPHICS/PROFILE

Women 100%
Average Income $43,000
Average Unit of Sale $70

DESCRIPTION

ROAMAN'S is tailor-made for the plus size woman who is not afraid to cause a sensation wherever she goes. The catalog features glamorous dresses, stylish business suits and separates, fabulous shoes and intimate apparel. ROAMAN'S shoppers are value conscious repeat customers, with a household income of $43,000, own their home and an average age of 54. They are true catalog shoppers purchasing apparel and non-apparel merchandise and gifts.

 

ROAMAN'S CATALOG BUYERS are great prospects for mid-ticket apparel, home décor, children's products, health & personal care, fundraising, general merchandise, gift, publishing, travel, insurance, crafts, reading, gardening, food and much more.


Additional Product Selects Available upon request: Footwear, Hosiery, Lingerie, Accessories, Outerwear, Careerwear, Casual Wear.

 

Dollar select is based on cumulative purchase.

 

Cancellation Information:

All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.

SOURCE

  • 100% Direct

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 15% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/08/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/12/2025

INCOME

$43,000

SELECTIONS

$100+ Buyers 30.00/M
$150+ Buyers 35.00/M
$50+ Buyers 20.00/M
$75+ Buyers 25.00/M
1 Month 25.00/M
3 Month 20.00/M
6 Month 15.00/M
Age 10.00/M
Age of Children 10.00/M
Average Purchase 10.00/M
Cash Buyers 10.00/M
Credit Card Buyers 10.00/M
In House Credit Buyers 10.00/M
Income 10.00/M
Last Purchase 10.00/M
Multi / New to File Buyers 10.00/M
Product 15.00/M
SCF 8.00/M
State 8.00/M
Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 2 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $350

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 56050
NEXTMARK NUMBER 117269
MIN NUMBER 12821

CURRENCY

US Dollar

CONTACT

1st Backup Orders/Clearances Tina Hess Tina.hess@data-axle.com (402) 836-4442
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Debbie Zetwick Debbie.Zetwick@data-axle.com  (402) 836-4393
Orders/Clearances * Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203

*=primary contact

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