SEGMENTS
894,479 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
73,717 | 1 Month Buyers | + $25.00/M |
191,908 | 3 Month Buyers | + $20.00/M |
311,582 | 6 Month Buyers | + $15.00/M |
522,337 | 12 Month Buyers | $100.00/M |
Publishers Rate | $65.00/M | |
Fundraisers Rate | $65.00/M | |
Food Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
Women | 100% |
Average Income | $43,000 |
Average Unit of Sale | $70 |
DESCRIPTION
ROAMAN'S is tailor-made for the plus size woman who is not afraid to cause a sensation wherever she goes. The catalog features glamorous dresses, stylish business suits and separates, fabulous shoes and intimate apparel. ROAMAN'S shoppers are value conscious repeat customers, with a household income of $43,000, own their home and an average age of 54. They are true catalog shoppers purchasing apparel and non-apparel merchandise and gifts.
ROAMAN'S CATALOG BUYERS are great prospects for mid-ticket apparel, home décor, children's products, health & personal care, fundraising, general merchandise, gift, publishing, travel, insurance, crafts, reading, gardening, food and much more.
Additional Product Selects Available upon request: Footwear, Hosiery, Lingerie, Accessories, Outerwear, Careerwear, Casual Wear.
Dollar select is based on cumulative purchase.
Cancellation Information:
All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.
SOURCE
- 100% Direct
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$43,000
SELECTIONS
$100+ Buyers | 30.00/M |
$150+ Buyers | 35.00/M |
$50+ Buyers | 20.00/M |
$75+ Buyers | 25.00/M |
1 Month | 25.00/M |
3 Month | 20.00/M |
6 Month | 15.00/M |
Age | 10.00/M |
Age of Children | 10.00/M |
Average Purchase | 10.00/M |
Cash Buyers | 10.00/M |
Credit Card Buyers | 10.00/M |
In House Credit Buyers | 10.00/M |
Income | 10.00/M |
Last Purchase | 10.00/M |
Multi / New to File Buyers | 10.00/M |
Product | 15.00/M |
SCF | 8.00/M |
State | 8.00/M |
Zip | 8.00/M |
KEY CODING
Key Coding is available | |
Charges: | 2 /M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 10,000 |
DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | 56050 |
NEXTMARK NUMBER | 117269 |
MIN NUMBER | 12821 |
CURRENCY
US Dollar
CONTACT
1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
