SEGMENTS
| 2,792,795 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 204,890 | 1 Month Buyer | + $25.00/M |
| 564,468 | 3 Month Buyers | + $20.00/M |
| 983,098 | 6 Month Buyers | + $15.00/M |
| 1,710,716 | 12 Month Buyers | $100.00/M |
| Fundraiser Rate | $65.00/M | |
| Publisher Rate | $65.00/M | |
| Food Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 98% |
| Men | 2% |
| Average Income | $44,000 |
| Average Unit of Sale | $65 |
DESCRIPTION
The Woman Within catalog provides an attractive collection of value-priced sportswear, career separates and suits, dresses, coats, swimwear, intimate apparel and footwear all with easy comfort in mind. The Woman Within catalog buyers are loyal repeat customers, value conscious, married with a household income of $44,000 and an average age of 58.
Woman Within Catalog Buyers are great prospects for mid-ticket apparel and fashion, home décor, children's products, health & personal care, fundraising, general merchandise, gift, publications, travel, insurance, crafts, reading, gardening, food and much more.
Additional Product Selects Available upon request: Footwear, Hosiery, Lingerie, Accessories, Outerwear, Careerwear, Casual Wear.
File is enhanced with age, income, lifestle and ethnic/religious data.
Good Customer and Regression Modeling available. Please see separate data card.
Dollar select is based on cumulative purchase.
Cancellation Information:
All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
07/31/2025
CARD UPDATED
08/29/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
09/12/2025
INCOME
$44,000
SELECTIONS
| $100+ Buyers | 30.00/M |
| $50+ Buyers | 20.00/M |
| $75+ Buyers | 25.00/M |
| 1 Month | 25.00/M |
| 3 Month | 20.00/M |
| 6 Month | 15.00/M |
| Age | 10.00/M |
| Age of Children | 10.00/M |
| Average Purchase | 10.00/M |
| Credit Card Buyers | 10.00/M |
| In House Credit Buyers | 10.00/M |
| Income | 10.00/M |
| Last Purchase | 10.00/M |
| Multi / New to File Buyers | 10.00/M |
| Product | 15.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 09365 |
| NEXTMARK NUMBER | 117267 |
| MIN NUMBER | 8597 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
