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Popcorn Factory (The) Enhanced

SEGMENTS

234,429 TOTAL UNIVERSE / BASE RATE $100.00/M
21,973 3 Month Buyers + $17.00/M
42,953 6 Month Buyers + $11.00/M
64,061 12 Month Buyers + $100.00/M

DEMOGRAPHICS/PROFILE

Women 79%
Men 21%
Average Income $
Average Unit of Sale $55

DESCRIPTION

The Popcorn Factory is the fun gift expert, providing the best assortment of gifts to celebrate every occasion.  Gifts for birthdays, holidays, thank you, get wells, or "thinking of you" greetings, can all be found at The Popcorn Factory. The old favorites --- delicious popcorn in a variety of flavors, tempting towers, samplers, baskets, and scrumptous snacks. Popcorn Factory has been enhanced  data including ethnic, religious, lifestyle interest, age, presence of children the list is perfect for any offer.

Demographics/Profile: 
Women 79%
Men

21%

Average Income

$ 75,000-$100,000



Source: 
Direct Mail Sold 80%
FSI's 20%


General Comments:
Shipping Promotions are approved case by case.

Dollar maintained Average Purchase

Cumulative and Last Purchase are available.

Sample mailing piece is required for approval.

 

Cancellations after mail date are due in full

 

List Owner considers all rental/exchange terms reciprocal

 

15% Commission to Recognized Brokers.

SOURCE

  • See below in Description

GENERAL COMMENTS

ALL PROMOTIONAL OFFERS SHOULD BE PRE-CLEARED WITH THE LIST OWNER. THE NAMES FURNISHED MAY NOT BE USED FOR OFF-PRICE, SALE PROMOTION, GIFT CERTIFICATE, SALE WRAP, DOT WACK, FREE OR SPECIAL OFFERS WITHOUT PRE-APPROVAL BY THE LIST OWNER.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 15% Commission to Recognized Brokers

PROFILE

Child Age   (11.00/M)
12 Month
Child Age 0-2 16,847
Child Age 3-5 28,425
Child Age 6-10 41,567
Child Age 11-15 31,509
Child Age 16-17 12,735

Adult Age   (11.00/M)
12 Month
Age 18-29 20,954
Age 30-39 42,410
Age 40-49 59,084
Age 50-59 85,790
Age 60+ 171,933

Income   (12.00/M)
12 Month
Income $50K+ 258,665
Income $70K+ 231,696
Income $100K+ 187,825

Lifestyle Interest   (11.00/M)
12 Month
Apparel General 71,659
Apparel Womens 54,245
Automotive 23,202
Beauty Cosmetic 32,691
Birds 6,349
Catalogs 98,824
Charitable Donor 46,735
Collectibles 21,640
Cooking 45,821
Cooking Gourmet 52,325
Crafts General 35,645
Family 66,491
Finance Credit Card User 66,580
Gardening 47,856
Gift Giver 73,166
Health Dieting 11,722
Health Fitness Exercise 36,328
Health General 45,038
Home Decorating 58,311
Pets 23,123
Pets Cats 5,365
Pets Dogs 6,182
Publish Books 39,897
Publish Magazine Subscriber 64,572
Publish Publications 82,547
Seniors 9,734
Travel Cruises 7,579
Travel Foreign 46,444
TV Movies 14,374
Wildlife 11,278

Religion   (11.00/M)
12 Month
Catholic 90,386
Jewish 11,782
Protestant 182,548

Contributors   (11.00/M)
12 Month
Art/ Culture 117,251
Education 113,367
Environmental 39,599
Health 128,572
Humanitarian 11,767
Political 112,251
Private Foundations 103,318
Religious 9,492
Total Donors 239,046

Home Owner   (11.00/M)
Home Owner 180,699

Marital Status   (7.00/M)
12 moNth
Married 115,546

LIST TYPE

Consumer
 

COUNTS THROUGH

02/19/2025

CARD UPDATED

02/28/2025

UPDATE CYCLE

QUARTERLY

NEXT UPDATE

05/31/2025

INCOME

$

SELECTIONS

3 Month Hotline 17.00/M
6 Month Hotline 11.00/M
Adult Age 11.00/M
Cancellation Fee 150.00/F
Child Age 11.00/M
Contributors 11.00/M
Gender/Sex 12.00/M
Geographic 10.00/M
Home Owner 11.00/M
Income 12.00/M
Last Purchase
Length of Residence 7.00/M
Lifestyle Interest 11.00/M
Marital Status 7.00/M
Religion 11.00/M
Running Charge 8.00/M
Shipping Promotion Fee

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 8,000
DOLLARS: $300

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 10187
NEXTMARK NUMBER 116953
MIN NUMBER 102197

CURRENCY

US Dollar

CONTACT

SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
1st Backup Orders/Clearances Viplawa Jagatap viplawa.jagatap@data-axle.com
Orders/Clearances * Aakriti Lal aakriti.lal@data-axle.com
2nd Backup Orders/Clearances Priyanka Golhar priyanka.golhar@data-axle.com
Sales Lynn Wallis lynn.wallis@data-axle.com  (402) 836-5602

*=primary contact

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