SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Popcorn Factory is the fun gift expert, providing the best assortment of gifts to celebrate every occasion. Gifts for birthdays, holidays, thank yous, get wells, or "thinking of you" greetings, can all be found at The Popcorn Factory. The old favorites - delicious popcorn in a variety of flavors, tempting towers, samplers, baskets, and scrumptious snacks --- are available along with new and different products included throughout the catalog.

Demographics/Profile:

Women 79%

Men 21%

Average Income $75,000-$100,000

Average Age 42-57

Source:

Direct Mail Sold 80%

FSI's 20%

General Comments

Shipping Promotions are approved on a case by case basis.
Dollar Maintained Average Purchase. Cumulative and Last Available.
Sample mailing piece is required for approval.

Cancellations after mail date due in full.

List Owner considers all rental/exchange terms reciprocal.

15% Commission to Recognized Brokers.

SOURCE

• See below in Description

GENERAL COMMENTS

ALL PROMOTIONAL OFFERS SHOULD BE PRE-CLEARED WITH THE LIST OWNER. THE NAMES FURNISHED MAY NOT BE USED FOR OFF-PRICE, SALE PROMOTION, GIFT CERTIFICATE, SALE WRAP, DOT WACK, FREE OR SPECIAL OFFERS WITHOUT PRE-APPROVAL BY THE LIST OWNER.

NET NAME PRICING

PROFILE

Gender/Sex   (12.00/M) 12 Month Female Buyers 165,712 12 Month Male Buyers 47,328 Average Purchase Dollar Select    $25+ $50+ $75+ 3 Month 142,131 78,953 24,239 6 Month 164,915 89,640 26,797 12 Month 239,218 121,964 34,144